Most leaders and brands know they need to communicate clearly, but struggle to articulate what really matters. They sound generic. Their message lacks edge. Their experience does not translate into a clear point of view.
RIPE MCC helps close the gap between what you know, who you are, and how you express it. The work focuses on positioning, narrative, and brand communication, so your message holds together across touchpoints, from LinkedIn to pitch decks, from strategy to storytelling. Clear positioning and focused communication that lands with the right audience.
Clarity has become a competitive advantage. In complex environments, people and brands are assessed quickly, often before a conversation even happens. When messages are scattered, overly complex, or inconsistent, it becomes harder for others to understand what you stand for and how you create value. Clear positioning and strong brand communication
The work starts with understanding, not outputs. We begin by clarifying what you stand for, where you add value, and what needs to be communicated. From there, we identify the red thread, connect the dots, and distill complexity into a clear narrative that can travel across formats, from decks to messaging, from brand strategy to personal positioning.
Mentorship is used selectively, as a way to introduce perspective, challenge assumptions, and unlock nuance when clarity is hard to reach from the inside.The process is collaborative, structured, and grounded in real-world experience. The goal is communication that feels coherent, confident, and easy to carry forward.
I am Marlene Linzner-Scherf, a global brand, marketing, and communication leader with over 15 years of experience leading teams across tech, life sciences, consumer brands, and public sector environments. I have led brand strategy and communication in complex organizations, built and scaled teams, and worked closely with leaders navigating growth and change. Mentorship is a core part of how I lead and work, shaping how I challenge thinking, develop perspective, and build capability. Alongside my leadership roles, I have designed and led mentorship programs for organizations and companies. RIPE MCC brings this approach together with brand communication and positioning, helping people and brands find clarity and communicate it with confidence.
